Head of Marketing, Brands at Next Media

Marketing & Advertising
Kampala
February 20, 2026
Jobs

Job Description

Job Summary

The Head of Marketing, Brands is responsible for defining, governing, and elevating brand strategy across Next Media’s portfolio of brands and NEXTCom’s client accounts.

The role ensures that all brands are clearly positioned, consistently expressed, creatively compelling, and commercially impactful across TV, radio, streaming, digital platforms, and on-ground experiences.

Working closely with the Head of Marketing, Digital and the Senior Creative Director Lead, this role ensures that strong brand strategy and storytelling sit at the core of Next Media’s growth agenda.

Key Duties & Responsibilities

  1. Brand Strategy & Architecture
  • Is the Brand Manager for NBS – Next Media’s current Affairs, leading brand and Nile Post
  • Develop and execute enterprise-wide brand strategy for Next Media’s portfolio.
  • Lead brand consolidation and alignment across the 26 brands.
  • Define brand positioning, value propositions, and tone of voice.
  • Establish brand governance frameworks and guidelines.
  1. Creative & Brand Experience Leadership
  • Provide strategic oversight to creative, content, and brand execution teams.
  • Ensure creative output aligns with brand strategy and business objectives.
  • Champion audience-centric storytelling across platforms.
  1. Campaign & Experience Planning
  • Lead development of brand campaign strategies.
  • Oversee brand-led events, activations, and experiential marketing.
  • Ensure seamless integration between brand, creative, and digital execution.
  1. Trade Marketing & Partnerships
  • Oversee trade marketing strategy and partner activations.
  • Grow and strengthen Tier 1 and Tier 2 trade marketing partners.
  • Ensure strong brand visibility in partner environments.
  1. Commercial Brand Support
  • Support proposal development and pitches with strong brand strategy.
  • Package brand and creative solutions for clients.
  • Identify monetizable brand-led opportunities.
  1. Team Leadership & Development
  • Lead:
    • Senior Trade Manager(s)
    • Senior Creative Director Lead
    • Trade Marketing Manager
    • Department Events Coordinator
  • Build a high-performance brand and creative culture.
  • Drive continuous capability development.
  1. Performance Management & Governance
  • Define brand KPIs and dashboards.
  • Track brand health, awareness, and sentiment.
  • Ensure consistency and compliance across all touchpoints.

Minimum Qualifications Required

  • 8–10 years of experience in brand or marketing leadership in the FMCG sector
  • Background in media, agency, or integrated marketing environments.
  • Proven experience managing multiple brands.
  • Strong strategic, creative, and commercial acumen.
  • Brand management & asset management tools
  • Adobe Creative Cloud (working knowledge)
  • Presentation tools (PowerPoint, Google Slides)
  • Project management tools (Asana, Monday.com, ClickUp)
  • Social listening & brand tracking tools
  • Research & analytics platforms

Learn more.

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