Business Development & Marketing Officer

Job Description

Job Summary

The Business Development & Marketing Officer will drive growth by expanding our partnership network and elevating our brand presence across Uganda. This role focuses on promoting Solar Powered Irrigation Solutions (SPIS), smart battery solutions, and a suite of smart digital farming tools through strategic partnerships and a robust social media presence. The role requires a high-performing professional with a proven track record in sales who can translate technical hardware and digital advisory services into commercial value for small-scale farmers and institutional stakeholders.

Key Duties & Responsibilities

• Partnership & Institutional Business Development
  • Digital Farming Tools Expansion: Identify and pitch smart digital farming tools and satellite-based advisory services to large-scale estates, outgrower associations, and agribusinesses to improve yield monitoring and field management.
  • Strategic Alliances: Identify, negotiate, and close partnerships with NGOs, Cooperatives, and Government bodies to integrate our irrigation and energy solutions into their farmer-support programs.
  • Network Management: Recruit and supervise local agents and influencers (agridealers, local leaders) to act as a high-conversion sales force for our hardware and digital services.
• Social Media & Digital Marketing
  • Campaign Design: Independently design and execute digital marketing campaigns that convert value propositions into engaging, easy-to-understand social media content.
  • Channel Growth: Manage and grow the company’s social media presence (Facebook, WhatsApp Business, LinkedIn, TikTok) to generate inbound leads.
  • Impact Documentation: Travel to the field to capture customer stories that demonstrate the ROI of our solutions through photos and short videos.
  • Community Engagement: Moderate customer WhatsApp groups to share technical tips and digital alerts, turning engagement into repeat sales or referrals.
• Sales Coordination & Field Operations
  • Digital Onboarding: Coordinate the registration of farmers onto digital platforms, ensuring users understand how to act on data-driven alerts.
  • Field Activations: Organize and lead field demonstrations with farmer groups and community centers to generate and close high-quality leads for irrigation and energy solutions.
  • Pipeline Management: Use digital tools (Google Forms/CRM) to track the sales funnel from initial contact to installation and after-sales support.

Educational Qualifications, Experience, & Skills Required

• Degree in Business, Marketing, Agribusiness, or related field.
• Proven Track Record: At least 3–5 years of demonstrable success in sales or business development, specifically achieving targets within the AgTech, Renewable Energy, or agricultural sectors in Uganda.
• Digital Literacy: Proven ability to independently design marketing campaigns and manage social media business pages.
• Experience working with institutional stakeholders (e.g., agricultural processors or large NGOs).
• Results-Oriented: A strong drive to meet and exceed sales targets and partnership milestones.
• Creative & Strategic Marketing: Knows how to convert a complex value proposition into a compelling social media post and independently manage the resulting campaign.
• Communication: Fluent in English and Luganda (additional Lusoga is a plus).
• Technical Savvy: Ability to explain smart digital farming tools, solar powered irrigation, and smart battery technology in simple, persuasive terms.
• Mobility: Willingness to travel to rural project sites.

Key Performance Indicators

• SPIS & Smart Battery Adoption: Total number of Solar Powered Irrigation Solutions (SPIS) units sold, and smart battery systems deployed per quarter.
• Digital Tool Growth: Number of institutional partners and platform users signed, and total hectares of land onboarded onto smart digital farming platforms.
• Partnership Success: Number of active MoUs and volume of lead generation originating from institutional partners.
• Marketing Impact: Number of independently designed campaigns launched and the resulting conversion rate of digital leads.

Application Procedure

Please send your CV and a short motivation letter detailing your proven sales achievements and experience with digital marketing to: [email protected].

Resiliencia Uganda is an equal opportunity employer. We encourage early applications as we recruit on a rolling basis.